Home staging a condo and the terrible twos

Home staging isn’t just for houses.  Proper staging is an effective tool for marketing and selling condominium homes too.

I was contacted by a couple who planned to sell their 2 bedroom condo because they had just purchased a bigger house for their growing family.  Since they now had to pay on 2 homes, they wanted to sell the condo as quickly as possible, so they enlisted Perfect Place Home Staging to help. 

 When I arrived at the condo I was a bit surprised at how small the place appeared.  The living\dining area was packed with large scale furniture, their young son’s bedroom was also the home office, and the master bedroom had a king sized bed and their infant son’s crib wedged inside.  Needless to say this family had truly out grown their home!  To add to the stress of moving with 2 small children and paying 2 large mortgages… their complex had 2 other condos up for sale as well. 

You have to be a problem solver if you want to be an effective home stager and in this case I had 2 main problems to address.  First, I needed to make small areas feel spacious and second, get potential buyers to fall in love with my client’s condo and dismiss the competing units.  With these goals in mind, I created my home staging plan. 

With my clients on board we approached the staging plan as a series of projects.  I went to work carefully selecting which of their current furnishings would remain in the staged condo and which pieces would be moved out to their new house.  The place was cleaned from top to bottom and all excess clutter was removed.  I shopped for new accents to highlight the  condos best features and created a cohesive color scheme that flowed from room to room.  This deliberate approach allowed all the rooms to “speak as one” and convey a related spacious feel.   

Many buyers visited the complex and toured all the for-sale units, but it was my client’s condo that got the offer.  Theirs was the last of the 3 properties to be listed – but was the first to sell - and they even had the highest price tag!  It seems that home staging proves that great things can come in small  packages!